Human Resources · Training · EHS · Operations
The Crafted Group partners with small businesses in hospitality, food & beverage, and beyond — bringing expert consulting in HR, operations, training, and environmental health & safety to the places that make communities thrive.
Work With Us →
"Crafting operational excellence for the businesses that craft experiences."
What We Do
We bring deep expertise across four core disciplines — each tailored to the unique rhythms of small, experience-driven businesses.
From hiring frameworks and employee handbooks to compliance and culture-building — we help you build a people strategy that grows with your business.
Streamlined processes, organizational structure, and workflow design that reduce friction and give your team the clarity to do their best work.
Custom training programs that upskill your team, onboard new hires with confidence, and build a culture of continuous learning.
Regulatory compliance, risk assessment, and safety culture development — so your team goes home safe and your business stays protected.
Who We Serve
We specialize in the businesses where passion meets operations — places where the experience is the product and the people are the brand.
If you take pride in what you make, we take pride in helping you build the business around it.
The Team
A mother-daughter consulting duo with deep expertise across people, operations, safety, and development.
Co-Founder & Managing Principal
As the Managing Principal and lead consultant of The Crafted Group, Natalie Hopkins brings expertise in human resources and business operations to small businesses navigating growth, change, and complexity.
She is the primary client partner — guiding businesses through hiring strategy, HR compliance, organizational design, and day-to-day operational efficiency.
Co-Founder & Principal Consultant, EHS & Training
With deep expertise in environmental health & safety and workforce training, Heidi Godfrey brings decades of professional knowledge to clients who need to build safer, more capable teams.
She designs and delivers custom training programs and EHS frameworks that meet regulatory standards and build lasting safety culture from the ground up.
Get in Touch
Ready to talk through your business challenges? We'd love to hear from you — no jargon, no pressure. Just a conversation.
Send Us a Message →hello@thecraftedgroup.com
Location
Greenville, South Carolina
Serving
Nationwide